Founding Cohort 2026 is now enrolling. $499 for 12 months of full access. 100 seats. Enroll Now →
Founding Cohort 2026 • Now Enrolling

Your employer has a playbook.
Now you do too.

Learn how HR really works from a 20-year insider, so you protect your job, earn what you are worth, and defend yourself when it counts. This is the insider playbook that was never supposed to reach you.

Format Online Course + Community
Access 12 Months Full Access
Founding Price $499 One-Time
Watch: Ricardo switches sides and hands you the playbook Replace this block with your VSL embed (7 to 9 min recommended)

You were never taught how the machine
actually works.

Your employer has HR professionals, employment attorneys, senior executives, and years of process working for them. You walked in with a resume and good intentions. When you get blindsided, it is not because you did anything wrong. It is because nobody ever showed you the rules of the game.

Low market value

You struggle to land new jobs. You don't know how to negotiate during job offers. You get strung along, told to wait for promotions, bonuses, and pay increases that may never show up. And now you worry about AI automating your job.

You do not know your rights

You do not know what HR is required to tell you, how they manage risk, how they negotiate with you for more money, what's in the file they keep on you, how unemployment hearings work, what's really negotiable when you land a new job, or what's in front of you when faced with a severance agreement and a layoff. So you guess. And guessing is expensive.

Your advice comes from the outside

Most workplace advice comes from people who have never sat where the decisions get made. Recruiters place you. Attorneys sue for you. Almost no one shows you how the system runs from the inside.

The information gap is not abstract.
It is money out of your pocket.

Here is what the things you were never taught actually cost you, this year and every year after.

Thousands

A poorly handled job offer, an ignored annual comp increase, a missed opportunity to land a better job, an unemployment hearing where you said the wrong thing. All of these will cost you thousands.

Months of Pay

A severance you sign the same afternoon, scared and on a clock, giving up money and rights you did not know were negotiable. Along with other potentially negotiable items that are helpful in a layoff.

Your whole job

Failing to see the signs for upcoming layoffs, a PIP, a termination, salary freezes, or failing to be ready for a new role. See the signs early and win, ignore the signs and lose.

Workplace Abuse

Learn the signs of an abusive workplace. Understand your options for hiring legal representation. So you don't make the mistake of putting up with a bad situation on your own.

You have probably already paid this more than once without realizing it. The point of HR Declassified is that you never pay it blind again.

From powerless to prepared, in three steps.

01

Join the founding cohort

Watch the video, read the page, and enroll directly. No strategy call, no sales gauntlet. Founding cohort starts September 21st, 2026.

02

Get the playbook, week by week

New lessons release weekly over 8 weeks, watch at your own pace. Plus access to weekly live office hours with Ricardo to practice what you learn and talk through the material.

03

Walk in prepared, not guessing

The next time HR calls you into a room, you already know what it likely means, what to say, and how to protect yourself before you ever need to.

Every move that matters at work.
In this job and the next.

Six areas that cover the full game, taught by the person who ran it from the inside.

01

How HR Actually Works

Who really decides your pay and promotions, how the process runs behind the scenes, and where you actually have leverage.

02

Protect Your Job

How investigations run, what is in the file they keep on you, how to tell a real PIP from a quiet exit, and how to document yourself before you ever need to.

03

Earn More Money

What can you negotiate on a job offer? Can you negotiate an annual increase? What is the difference between small and large employers and how they make these decisions? What about bonuses? Promotions?

04

Land Better Opportunities

Beating the resume filter, turning your LinkedIn into a magnet recruiters find, and timing a move to jump both title and pay.

05

Defend Yourself

Handling a hostile manager with process instead of emotion, what to do when HR is not on your side, and working a layoff or severance so you leave with more money and your references intact.

06

AI Tools for Workers

Prompts and tools to research your rights, prep a negotiation, draft the hard email, and sharpen your resume and interview answers in minutes.

Everything in the founding cohort.

The HR Declassified Course

Landing new opportunities, job offers, negotiations, PIPs, learning your rights, hiring attorneys, layoffs, and more. Guides, playbooks, all released weekly over 8 weeks.

Access to Weekly Live Office Hours

Your opportunity to talk through the lessons, learn more, and ask questions about the material. Recorded and on-demand if you can't make it.

The Worker's Toolkit

Scripts and templates for offers, raises, PIPs, complaints, documentation, and severance. Ready to use in under ten minutes.

The AI Edge Kit

AI prompts and tools for rights research, negotiation prep, drafting hard messages, and interview and resume work.

Private HR Declassified Community

Peers navigating the same workplace situations, with member wins shared as the cohort grows. You never do this alone.

12 Months Full Access

One annual membership. No monthly billing. No content paywalls. Everything unlocked, at the founding rate locked in.

Total estimated value of over $5,000 dollars. Yours in the founding cohort for $499.

Ricardo Cuellar

Ricardo Cuellar.

"For more than 20 years, I worked at the highest levels to build the HR systems that control employee interactions. Worked with CEOs to manage layoffs and terminations, worked with attorneys to craft policies that protected the company, coached hiring managers on negotiating job offers, and helped manage compensation, benefits, and everything else in HR. Here, I am switching sides, use these secrets to your own benefit."

I built my career from the ground up in HR and became an HR executive, at companies from small startups to 16,000 people. I have been the person on the other end of the negotiation who knew there was more room. I have watched good people get blindsided because no one ever showed them the rules. HR is not the villain here. It is a system built to protect the company. My goal is simply to help rebalance the scales with the knowledge I spent two decades on the inside learning.

Certified by SHRM · HRCI · AI Trainer · SHRM AI+HI · OSHA · AI Report
Graduate of Penn State · UCLA · CSU
Service US Army Veteran

Published Author

“HR Starter Guide”

Featured in

From the CEOs and leaders who worked with Ricardo directly.

Theresa Fette
★★★★★
Theresa Fette Chairperson of the Board, Digital Trust & LED Connection
"Over several years building Retired.com together, Ricardo proved to be one of the most consequential hires I made as a founder. He helped shape the kind of organization we became. He joined during a period of real complexity: rapid growth, multiple acquisitions. He met every challenge with calm, clear-eyed perspective that quickly earned him credibility across the executive team. I came to rely on him not only as a people leader, but as a trusted thought partner on many of our most important decisions. His ability to balance strategy and execution simultaneously is extraordinary. Any CEO looking for a true strategic partner on people, culture, and organizational effectiveness would be fortunate to work with him."
Rick Synrod
Rick Synrod
CEO, 33 Ventures · Former COO, Fidelity Investments
★★★★★
"Ricardo is one of the best HR professionals I've had the pleasure to work with in my career. He genuinely is a true generalist and can strategically provide solutions to every HR and people process there is."
Sharif Nesheiwat
Sharif Nesheiwat
Chief Legal & Compliance Officer, Retired.com
★★★★★
"Ricardo Cuellar is one of the most disciplined and effective HR leaders I've had the opportunity to work with. His HR leadership is second to none. He has built and scaled an HR organization that delivers enterprise-level programs."
Sam Murray
Sam Murray
Founder/CEO, ManagEase · Managing Principal, OneDigital
★★★★★
"Ricardo has a great depth of HR knowledge along with excellent and sound advice and judgement."
Robert Broomandan
Robert Broomandan
Former Chief Technology Officer, Digital Trust
★★★★★
"I had the pleasure of working with Ricardo for a few years, and he took our organization's HR department to the next level. A true HR guru."
Valeria Guillen
Valeria Guillen
Director of People Ops, Audiience AI
★★★★★
"Ricardo has been an invaluable resource. His insights and guidance have significantly influenced my career, providing me with the tools and confidence to take on complicated HR challenges."
Elizabeth Ladron
Elizabeth Ladron
Sr. Manager, People & Performance, Retired.com
★★★★★
"Under Ricardo's leadership, our company was recognized as one of the Best Places to Work. He asks thoughtful questions, shares his knowledge generously, and challenges you to grow in ways you didn't think possible."
Jenny Urias
Jenny Urias
HR Consulting Manager, OneDigital Health
★★★★★
"What consistently stands out is Ricardo's authenticity and deep respect for others. He brings not only a wealth of HR knowledge and strategic insight, but a people-first approach that earns trust at every level of the organization."
Juan Torres Rey
Juan Torres Rey
Sr. Director of Learning & Development, Bitcoin IRA
★★★★★
"His depth of knowledge in HR and people management is remarkable. He mentors in a way that leaves a lasting impact, and his influence extends beyond individual growth. He shapes culture."
Lyndsey St. Martin
Lyndsey St. Martin
Financial Controller, Acuity Eye Group
★★★★★
"I had the privilege of working with Ricardo during a critical period for our organization. He was instrumental in HR-related functions and highly recommended for his ability to navigate complex challenges."
Miranda Bevan
Miranda Bevan
Senior Legal Counsel, Nevada Tax Group
★★★★★
"Ricardo brings a thoughtful, people-first approach while maintaining a strong understanding of the business, making him a trusted partner to both employees and leadership."
Dennis Estrella
Dennis Estrella
Senior Vice President of Marketing, Bitcoin IRA
★★★★★
"I can't say enough about Ricardo. He is extremely knowledgeable in HR. I would be lucky to work with him again in the future."
Alfred Abad
Alfred Abad
Sr. Director of IT & Security, Bitcoin IRA
★★★★★
"Excellent HR executive and one of the best in the business. Brings enthusiasm and energy to everything he does."
Anabel Tarzian
Anabel Tarzian
VP Business Development, ManagEase HR Consulting
★★★★★
"Our clients love Ricardo and he always gets rave reviews from all of the trainings he supports."
Cristina Canedo
Cristina Canedo
HR Manager, GXO Logistics
★★★★★
"Ricardo's work is a huge asset to any firm."
JeeAnn Petrina
JeeAnn Petrina
Director, Human Resources, GreenFi
★★★★★
"Ricardo is highly skilled and detailed. His depth of knowledge across every area of HR is genuinely impressive."
Karl Habighorst
Karl Habighorst
President, KH Contractors
★★★★★
"He simplifies things in a way that allows me to save time and energy so I can focus on other aspects of my business."
Jessica Crisostomo
Jessica Crisostomo
HRIS Analyst, W.M.G. Consulting Group
★★★★★
"His mentorship helped me land a promotion and pay raise."
Carmen Elisa
Carmen Elisa
HR Generalist, CornerStone Staffing
★★★★★
"He helped me transition into HR and learn everything I needed for my role."
Caroline Miron
Caroline Miron
HR Generalist II, YMCA Children's Center
★★★★★
"Ricardo's mentorship helped reinforce and build up the confidence I was lacking to take on a new challenge in my career."

Lock the founding rate before it rises.

$ 499 / year

one-time payment · 12 months of full access · no monthly billing

The complete HR Declassified Course
Access to weekly live office hours
The Worker's Toolkit (scripts and templates)
The AI Edge Kit (prompts and tools)
Private HR Declassified Community
Founding rate locked in before the price increases
Enroll Now

100 founding seats. The founding cohort opens Monday, September 21, 2026. Price will increase after the founding cohort launches. Enroll today to lock the founding rate.

The 14-day Guarantee

If you complete at least 2 modules inside the course and don't believe this program is for you, simply e-mail us within 14 days of purchase for a full refund, minus a $99 dollar processing fee. No hard feelings.

Straight answers.

Who is HR Declassified for?

Everyday workers and employees navigating the corporate workplace. Individual contributors, mid-level employees, and managers who are themselves being managed. If you have ever been blindsided at work and wished someone would just tell you how it really works, this is built for you.

Is this about hating my employer or beating the system?

No. This is not about seeing your employer as the enemy, and it is not about gaming anything. The system has rules. The smartest thing you can do is learn them so you can make good decisions with your eyes open. HR is not the villain either. It is a system built to protect the company, and understanding how it operates is what puts you back on even footing.

I'm not in HR, I'm just a regular employee. Is this really for me?

Yes, and that is exactly who it is built for. HR Declassified is not an HR certification or a course for HR professionals. It is for everyday workers and employees who were never taught how the system operates. If you have a job, or you are trying to land one, this is for you. This is the type of program I wish I had when I first started working, it would have saved me tens of thousands of dollars and protected me when I needed help.

I'm a manager myself. Will this still help me?

Yes. Managers are still employees, and you are managed too. Everything here applies to protecting your own job, negotiating your own pay, and reading the same signals from above that everyone faces.

What do I actually get, and how is it delivered?

The full course releases weekly over 8 weeks, watch online at your own pace. You also get access to weekly live office hours with Ricardo, the Worker's Toolkit of scripts and templates, the AI Edge Kit, and a private community. It is a 12-month annual membership with everything unlocked.

What are the lessons like?

Each lesson is direct and practical, built around how things actually work on the inside, not theory. Real situations, the specific moves that matter, and the reasoning behind them, so you can put what you learn to use right away. No fluff, no filler.

Is it all video, or are there other resources?

It is more than video. Alongside the weekly lessons you get the Worker's Toolkit of scripts and templates, the AI Edge Kit of prompts and tools, and a private community. The lessons teach you the moves. The toolkit and AI kit help you execute them in minutes.

How much time does this take each week?

The course will release during the founders cohort over approximately 8 weeks and you watch each set of lessons online at your own pace. You can go as fast or as slow as you'd like. You will ultimately have access to the full program for a year. You will also be able to view recordings of the live office hours if you can't make it live, so you can move faster or slower and catch up any time.

When does the founding cohort start?

The founding cohort opens Monday, September 21, 2026, with 100 seats at the founding rate of $499 for the year. Price will increase after the founding cohort launches. There is no monthly option.

Will this pay for itself?

The math is the whole point. If you earn $90,000, a single 5% raise you negotiate is $4,500, so it pays for itself many times over on one conversation. One severance you do not sign blind can be worth months of pay. One PIP you see coming and defend against can save your entire job. The knowledge is designed to pay for itself.

How is this different from a career coach or an employment attorney?

A career coach mainly helps you look for a job. An attorney usually helps after something has already gone wrong, often for hundreds of dollars an hour. HR Declassified is different: it is taught by someone who sat on the other side of the desk and helped build the systems you are dealing with. You learn how the machine actually works before you ever need a lawyer, so you can make informed decisions from a position of knowledge. It is educational, not legal advice, and it does not replace an attorney when you truly need one. It is the insider context almost no one else can give you.

Is there a community, and are there networking opportunities?

Yes, you will gain access to a private community of other professionals learning the same materials and likely navigating similar situations. It is a place to ask questions, compare notes, and learn from what is working for others, and as the cohort grows, members share their wins. You never have to figure this out alone.

Is there a guarantee?

Yes. The 14-day Guarantee: complete at least 2 modules, and if you don't believe this program is for you, e-mail us within 14 days of purchase for a full refund, minus a $99 processing fee. No hard feelings.

Is this legal advice?

No. HR Declassified is educational. It teaches you how HR and workplace processes actually operate so you can make informed decisions, but it is not legal advice, and it is not a substitute for an attorney. Laws vary by location, so verify specifics for your own situation and jurisdiction.

I am currently dealing with a sensitive and urgent work issue, can you guide me?

Ricardo is not an attorney. This program is not designed to give you legal advice, guide you on a current issue, or serve as a replacement for hiring an attorney. While you can use the lessons learned to make your own informed decisions, the program will take time to complete and is unlikely to help you navigate an urgent issue.

I am not sure this is right for me. What should I do?

Email us at ricardo@humanifai.co and tell us what you are dealing with. We will help you figure out if this is the right move. And with the 14-day guarantee, you can join and see for yourself at no risk.

Your employer has a playbook.
Now you do too.

Enroll Now